A flyer is a small sheet of paper containing printed text that advertises an event, product, or service. 

You may be asking yourself: Why use flyers for advertising? Flyers are considered very effective for advertising because they are easy to design, cheap to produce, and can be distributed in a large number of ways. For example, they can be handed out to individuals, left or posted in public places, sent through the mail, placed inside newspapers, etc. 

Simply put, a leaflet is a small flat or folded sheet with printed matter on one or both sides. But that’s not all there is to a leaflet definition. Of course, you are wondering: what is the purpose of a leaflet?

Leaflets are used to disseminate information or to promote a product or service. They are often distributed in the form of handouts or newspaper inserts.

It can be confusing sometimes when you think about the difference between leaflets and pamphlets because the terms are quite similar and are often used interchangeably. But there are some differences. The main points of distinction are the number of sheets used to create them, the quality, and the purpose.

A leaflet is made from a single sheet of paper, sometimes folded, whereas a pamphlet can also be made of several sheets. And while a leaflet tends to be made from cheaper, lower-quality paper, a pamphlet may use higher-quality stock.

And then there’s the purpose. A leaflet is often used for advertising or general information about a business or organisation, whereas the purpose of a pamphlet is to inform or educate people about a particular subject. As you can see, the differences are quite subtle, but they do exist. So now you know the difference between a pamphlet and a leaflet!