You can think of a branded website as your business’s personal profile, with a combination of visuals, colors, and strong written copy that together create a cohesive picture of your brand’s personality.

A website consistent with your brand image and personality is vastly more effective than a website that simply looks good. A website that either ignores or is inconsistent with your brand image is a missed opportunity to shape public perception of your brand.

For the web, user experience encompasses design, accessibility, usability, navigation, information architecture, content and SEO and development — each of these individually and collectively can contribute to a positive or negative experience for visitors to asu.edu.

Website marketing means promoting a business website in order to bring in more visitors. These visitors should be people who are likely to purchase the business’s services or products. More visitors means more opportunities to try to convince potential customers to buy.

Website optimization is the process of using tools, advanced strategies, and experiments to improve the performance of your website, further drive more traffic, increase conversions, and grow revenue.

One of the most critical aspects of website optimization is search engine optimization (SEO). The technique not only focuses on getting various pages of your website to rank high in the SERPs for specific keywords but enables prospects to find your brand in the easiest possible manner. The other critical aspect here is on-page optimization. This technique ensures that prospects that land on your website has the best user experience compelling them to take the desired action and convert into a lead.

At Tekinno, we work with businesses like yours that are debating if a website refresh or redo is right for them. We will guide you through a more in-depth process of understanding your business and website to provide a complete website recommendation. We are considerate of your business concerns and collaborate to create a business-specific yet best practice strategy.

1. Provides a Better First Impression

Having a website that is professionally designed ensures your site will give visitors a good first impression. Amateur websites can come across as unprofessional and less credible.

2. Helps Keep Up with Competitors

In order to keep up with competitors you need a website that is equipped with the latest design trends, which can be achieved through a professional website design.

3. Boosts Revenue

A professional, well-designed website will attract visitors and help boost revenue as a result.

4. Improves Search Rankings

An out of date and unprofessional website will only hinder search ranking performance, so it’s best to move forward with having a professional website design, so that you keep your website moving up in rankings among popular search engines like Google.

5. Reduced Bounce Rates

A professional website design not only attracts visitors to your site, but helps keep them there, exploring what your business has to offer.

6. Saves Money

By having a professional website design in place right from the beginning, you avoid having to update an amateur website that was designed poorly, which saves you money.

7. Makes it Simpler to Add Future Website Functionality

If, down the road, you wish to add some additional functionalities to your website, a professional website design will provide the foundation needed to do this task easily.

8. Establishes Consistent Brand Identity

Establishing a consistent Brand identity is essential for building business credibility and trustworthiness,and having a professional website helps you communicate your brand’s story more effectively.

In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.

Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).

It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.